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WHO WE ARE

WHO WE ARE.

Culture Boss is a lifestyle brand for leaders who stand up for the culture and for the people. Our brand celebrates the social, economic, cultural and political achievements of Black people, empowers the marginalized and promotes Black-owned businesses. 
Our merch features Black cultural icons, references to historical moments and empowering messages that are designed to educate the world. 
Black culture influences the world. We are the boss of the culture. We are trendsetters. Our culture is often imitated and appropriated but can never be duplicated.
We exist to help you feel seen and heard. At a time when we are expected to blend in, Culture Boss encourages you to stand out. Express yourself unapologetically; after all, you are the blueprint. You are a Culture Boss.

MEET THE FOUNDER.

Culture Boss was founded by Latoya Shanell, a certified event and marketing strategist, entrepreneur and community builder. She wanted to combine her love for our culture, dealing with the extreme political and social issues and her passion for uplifting entrepreneurs. CB was born out of frustration with the political and social climate of 2020.  It was her way of letting out frustration with what was going on at the time and giving other a way to express themselves as well.She is a visionary with a “nothing is impossible attitude.”
Latoya is the CEO of L’ Shanell + Co., which is a full-service event management and marketing agency that specializes in corporate, fashion, brand and social events. She also hosts networking and educational experiences for entrepreneurs through her brands Lady Boss Round Table, I Am Chicago Fashion and Event Pros Unplugged. Latoya also runs three Etsy e-commerce shops.
Latoya also has a background in professional modeling with national advertisements in various local and national magazines, and experience in runway, print, and television. 

WHAT ARE YOU SEARCHING FOR, CULTURE BOSS?

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